Understanding bulk mailing
Bulk mail is an excellent option for campaigns targeting regional, national, or international reach. Tapping into the power of your marketing database, we provide recipients with personalised collaterals that address them by name.
Bulk mail also works in excellent tandem with email campaign marketing, increasing recognition and loyalty across multiple touchpoints. It's a flexible, scalable, and highly effective way to connect with new customers or encourage existing customers to return.
Use our bulk mail service to merge efficiency with scale. Rather than simply the process of sending out promotional materials in large quantities, bulk mailing is a strategic approach to targeting a broad audience. Imagine the power of sending a unified message, but with the nuance that makes every recipient feel it's tailored for them.
Leveraging options like Australia Post's Promo Post and Print Post, we ensure that businesses access significant savings over full rate mail. We're not merely fluent in Australia Post postage rates – we're true-blue experts, striving to get you the maximum value for every dollar spent.
We do bulk mail campaigns right
What sets Active Mail apart from other bulk mail service providers? Our experience, connections, attention to detail, and willingness to go the extra mile.
All-In-One Service
100% Compliant
Reliable Partners
Flexible Deliveries
Tracking & Analysis
Bulk Mail questions, answered.
- How much does bulk mail cost compared to regular postage? Bulk mail rates are discounted well below full rate postage once your volumes and formatting meet Australia Post's criteria but the actual saving depends on weight, format and lodgement type. Our guide to postage costs in Australia breaks down how these rates are calculated so you can budget accurately before you commit to a campaign.
- How long does bulk mail take to arrive? Delivery windows for bulk mail sit alongside Australia Post's standard network, so it helps to understand the difference between Express Post and regular delivery times when setting expectations with stakeholders and whether your campaign needs weekend delivery coverage.
- What response rate should I expect? Bulk mail performance varies by format, targeting and offer. See our breakdown of what counts as a good direct mail response rate and how effective direct mail marketing is compared to other channels, so you can set realistic benchmarks.
- Which format should I send? Bulk mail works across postcards, brochures and letters our overview of the different types of direct mail can help you choose the right format for your message and budget.
- How do I keep bulk mail cost-efficient? Clean, correctly formatted data is the single biggest lever. Make sure addresses follow the correct Australian address format and that your list accounts for recent movers our guide to mail redirection explains why stale addresses quietly inflate postage spend. For B2B campaigns especially, a clean database and the right send timing make the difference between a bulk mail campaign that performs and one that doesn't. Once your campaign is live, track results using the metrics in our guide to measuring campaign success.
Good to know: Recent and upcoming Bulk Mail changes at Australia Post
- From 15 April 2024: The bulk mail timetables affecting regular letters deliveries have changed in major areas, increasing by one business day. No change for letter delivery times to rural and remote areas.
- From 3 March 2025: A fee will be introduced to non-conforming bulk mail lodgements. Active Mail will ensure your campaigns with us remain compliant.
- From 1 July 2025: Clean Mail will no longer be available. If your mail campaigns use this service, we will switch to lodge mail as Presort Letters unbarcoded once Clean Mail is discontinued.
Reach out today to make preparing your bulk mail campaign smooth, stress-free, and profitable.